I'm a relatively new customer, and happy to have found these to replace the similar product that J Jill has discontinued. These are actually more comfortable, yet they provide just enough support for me. I wear them as an extra layer under my clothes, with or without a bra, and for sleeping. I'm small, but since I only have one breast I have a real need for a product like this as it helps to keep things 'in place'.
It would be nice to have more colors to choose from, but on the other hand it's much easier to buy 5 if I don't have to think about that - this is the 'guy' approach to shopping I guess.